10 Creative Charity Leaflet Design Ideas

Creative leaflet design ideas to get your charity noticed

Designing leaflets for a charity requires a great deal of expertise to ensure that the leaflet gets noticed and gets results for a charity. Every charity is obviously different, with different needs, objectives, associated messaging, brand identiy and target audience types. An effective charity leaflet design will usually have a distinctive, on-brand, visual style to stand out, a strong engaging headline, complimentary imagery and supporting text copy to sell the benefits and outcomes of a particular charity. Finally there will be strong calls to action for the audience to take the next step.

I have designed many charity leaflets and here are 10 creative leaflet designs that I have done for various charities. As you can see the creative design style may change, but the high impact and excellent results of the leaflet campaigns remains constant.

An impactful charity leaflet design for Leprocy Mission – on side 1 the text copy is kept to a minimum and the bespoke illustration grabs attention quite well. Side of the leaflet design is where we place most of the text content to persuade people to volunteer.

This charity leaflet design is very on-brand and again uses a strong headline with associated imagery to grab attention, with side 2 featuring distilled and quick to read text, with strong calls to action

Imagery is key for any leaflet design, not just charity leaflets as it immediately conveys what the leaflet is actually about

A strong and distinctive visual identity can help a leaflet to stand out and the brand identity for Endometriosis is very distinctive with it’s limited red & yellow colour pallette

A distinctive colour pallette and exciting design techniques really help this leaflet for the Heart Research UK charity really stand out

Use of fun imagery can also help to capture peoples attention with a charity leaflet

A funky design for this Choir charity helped to communicate that this wasn’t your standard Choir!

Often big & bold text can be the primary way to capture attention with a charity leaflet design

The design style of leaflets should always match the charity brand you are designing for with the right tone and imagery

Charity leaflet designs come in all different formats, with the most popular sizes being the cost effective double-sided A5, or even these 6 page DL leaflets like the one produced above for the Music v Cancer charity

I hope you have found that blog post useful and gives you some ideas for Charity leaflets.

Find out more:

If you would like to find out more about my Charity Leaflet Design service – email Stuart at hello@stuart-hodgson.com

You can see my dedicated Charity leaflet webpage here www.leafletguru.co.uk/leaflet-design-charities

Costs: The most popular quantity ordered is 5000 of these A5 double-sided leaflets, and for design, print & delivery the price is £270. Get in touch for other quantities.

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Blog post by Stuart Hodgson – The Leaflet Design Guru

“Quality leaflet/flyer design is an investment, not a cost – because a well designed leaflet will generate more business and interest for you” Stuart Hodgson

With over 15+ years commercial graphic design experience – I have designed a lot of leaflets/flyers in that time and won some awards, and a lot of my graphic design services are now specifically for the design and print of leaflets/flyers. This is largely due to the success of my web-site over at www.leafletguru.co.uk (check it out after reading this post to see my full creative leaflet design portfolio and get some creative inspiration).

I tend to get a lot of repeat customers now, which for me is very satisfying as I guess that implies that I provide a great leaflet/flyer design service and proves that I know a thing or two about designing a quality leaflet that stands out from the crowd and gets the results and creates the impact my clients need. I therefore thought I would share some of the knowledge I have gained in this specialised area in my blog to help in the understanding of how to create a great looking, engaging and effective leaflet/flyer that gets great results.

If you are interested in using my leaflet design services then pay a visit to my website at www.leafletguru.co.uk to see the quality of my work – or email me straight away at hello@stuart-hodgson.com

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