With over 15+ years commercial graphic design experience – I have designed a lot of leaflets/flyers in that time and won some awards, and a lot of my graphic design services are now specifically for the design and print of leaflets/flyers. This is largely due to the success of my web-site over at www.leafletguru.co.uk (shameful plug! But check it out after reading this post to get some creative inspiration and see my creative leaflet design portfolio).
I tend to get a lot of repeat customers now, which for me is very satisfying as I guess that proves that I provide a great leaflet/flyer design service and shows that I know a thing or two about designing a quality leaflet that stands out from the crowd and gets the results and creates the impact my clients need! I therefore thought I would share some of the expertise that I have gained in this specialised area to help others in the understanding of how to create a great looking, engaging, effective leaflet/flyer. So here are my Top 10 Tips!
With the global devastation caused by the Corona Virus – below are some information leaflets & posters from the UK National Health Service that are ready to print.
Stuart from the http://leafletguru.co.uk is willing to print these in either leaflet or poster format at a reduced print rate to ship anywhere in the UK. If you require any – email Stuart: firstname.lastname@example.org
I know this blog is about leaflets – but a key part of making a leaflet stand out is creative use of typography and fonts, so it is well worth looking for inspiration elsewhere for creative use of typography and writing – and below you will find 6 good examples of creative use of typography all to do with Music Posters (all of which are actually for sale over at https://graphicsound.bigcartel.com )
Initially Tamworth Pharmacy approached me to just design a new leaflet for them. It was the first time the Pharmacy had produced a leaflet – so careful thought had to be given on how to create a brand style that would show the Pharmacy in the best light and portray a trustworthy & professional image. Much thought was given to graphic elements like colours, fonts and image style – and the look had to be clean and easy to understand the key services.
Because of the need for a Pharmacy or Chemist to quickly increase customers, Stuart at http://www.leafletguru.co.uk has designed and developed an effective Pharmacy leaflet template which any Pharmacy can now customise with their own logo, contact details and list of services. The results have been proven and this leaflet is a perfect way to distribute in the local area and get customers through the door.
A 6 page DL information leaflet design for Tamworth Pharmacy. The leaflet immediately gives a professional and trustworthy first impression, key services stand-out, a 10% off offer is placed on the leaflet to get new customers in to the Pharmacy and a clear and useful map is used to help new customers actually find the Pharmacy
I’ve designed quite a few leaflets in my time for a variety of audiences and its always fun when I have designed leaflets to appeal to a younger age range as it lets you be more creative and fun and bold.
It’s absolutely key when designing any leaflet to firstly understand the audience you are designing for and what will appeal to them in terms of visual styling and tone of voice. As you can imagine, designing a leaflet for, say a Dentist, is very different to designing a leaflet to promote a children’s event
Top tips for designing leaflets aimed towards children & schools:
#1. Utilise bold and impactful fonts and typography to catch attention.
We live in a highly digitised marketing world and a lot of marketing spend now goes on online marketing channels such as websites, web-banners, Pay-per-click advertising on google etc, social media, email, the list goes on….
Leaflets can be considered a more traditional form of marketing, and perhaps by some a less important form of marketing – however that is definitely not the case, and leaflets or flyers should still play a very important part of the marketing mix to promote your business or service, and below are 5 reasons why leaflets are still very important in marketing and should not be neglected:
I’ve have designed a lot of leaflets for dentists and they come to me because they know it’s important to use a designer that is experienced in the dental industry and who can also help apply their brand identity and key messaging to other related design, print & marketing tasks.
5 creative examples of my dentist leaflet designs which show the importance of brand identity:
Dentist leaflet design 1:
N6 dental Practice, Highgate, London
N6 Dental was a brand new dental practice and they came to me to develop a visual identity for a leaflet which could be rolled out across other leaflets and in business cards and appointment cards. As you can see the look & feel I developed compliments the logo very and uses similar fonts & colour schemes to maintain a consistent brand identity. This leaflet itself has simple messaging to make new patients aware of this dentist, with clear contact info and information about the practice. Imagery helps to give the leaflet instant appeal and immediately signify the this is a professional dentist.
Dentist leaflet design 2:
Dental Smiles Dental Practice
Leaflet design 1: Dental Smiles wanted a vibrant, colourful and visually appealing leaflet.