With over 15+ years commercial graphic design experience – I have designed a lot of leaflets/flyers in that time and won some awards, and a lot of my graphic design services are now specifically for the design and print of leaflets/flyers. This is largely due to the success of my web-site over at www.leafletguru.co.uk (shameful plug! But check it out after reading this post to get some creative inspiration and see my creative leaflet design portfolio).
I tend to get a lot of repeat customers now, which for me is very satisfying as I guess that proves that I provide a great leaflet/flyer design service and shows that I know a thing or two about designing a quality leaflet that stands out from the crowd and gets the results and creates the impact my clients need! I therefore thought I would share some of the expertise that I have gained in this specialised area to help others in the understanding of how to create a great looking, engaging, effective leaflet/flyer. So here are my Top 10 Tips!
I’ve designed quite a few leaflets in my time for a variety of audiences and its always fun when I have designed leaflets to appeal to a younger age range as it lets you be more creative and fun and bold.
It’s absolutely key when designing any leaflet to firstly understand the audience you are designing for and what will appeal to them in terms of visual styling and tone of voice. As you can imagine, designing a leaflet for, say a Dentist, is very different to designing a leaflet to promote a children’s event
Top tips for designing leaflets aimed towards children & schools:
#1. Utilise bold and impactful fonts and typography to catch attention.
We live in a highly digitised marketing world and a lot of marketing spend now goes on online marketing channels such as websites, web-banners, Pay-per-click advertising on google etc, social media, email, the list goes on….
Leaflets can be considered a more traditional form of marketing, and perhaps by some a less important form of marketing – however that is definitely not the case, and leaflets or flyers should still play a very important part of the marketing mix to promote your business or service, and below are 5 reasons why leaflets are still very important in marketing and should not be neglected:
I’ve had quite a few Dental Practice clients use my leaflet design and print services now as they know how it’s important to use a designer that is experienced in the sector and who can also help with other design & marketing tasks.
Below are 5 examples of my dentist leaflet designs which show the importance of brand identity:
A vibrant and visually appealing leaflet for Dental Smiles promoting an orthodontic offer.
Letterhead stationery designs that will promote a professional image for your company
This blog is usually focussed around leaflets and those are one of the best ways in the print medium to sell or promote your business/service.
However, as well as focussing on the marketing of your business to attract customers, do not under-estimate the importance of printed business stationery like letterheads & business cards to also promote the right image to your customers which from a design point of view help to continually promote the professionalism of your business.
With that being said – here are 5 examples of creative and professional business stationery such as letterheads (and business cards).