Top 10 must-read leaflet / flyer design tips from a pro

With over 15+ years commercial graphic design experience – I have designed a lot of leaflets/flyers in that time and won some awards, and a lot of my graphic design services are now specifically for the design and print of leaflets/flyers. This is largely due to the success of my web-site over at www.leafletguru.co.uk (shameful plug! But check it out after reading this post to get some creative inspiration and see my creative leaflet design portfolio).

I tend to get a lot of repeat customers now, which for me is very satisfying as I guess that proves that I provide a great leaflet/flyer design service and shows that I know a thing or two about designing a quality leaflet that stands out from the crowd and gets the results and creates the impact my clients need! I therefore thought I would share some of the expertise that I have gained in this specialised area to help others in the understanding of how to create a great looking, engaging, effective leaflet/flyer. So here are my Top 10 Tips!

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7 tips to design the best Pharmacy leaflets

Pharmacy leaflet design chemist logo

A 6 page DL leaflet design for Tamworth Pharmacy – the leaflet immediately gives a professional and trustworthy first impression, key services stand out, a 10% off offer is placed on the leaflet to get new customers in and a clear and useful map is used to help new customers actually find the Pharmacy

 

How to create effective leaflets for Pharmacies & Chemist’s that generate interest and extra customers:

 

#1. Ensure a strong brand identity and consistent logo usage

– A professional pharmacy should have a logo which is their main identifier in a crowded market place. The pharmacy logo should help to convey the right message in itself (clean, professional, health orientated). It is vital that the brand or logo is used consistently across all marketing materials such as leaflets and websites and also ‘In-Pharmacy’ items such as signage and posters etc. This will help customers recognise the Pharmacy brand across multiple formats and helps build trust and confidence with the Pharmacy. Therefore the leaflet should follow this brand identity – or if limited marketing collateral has been produced and its a new pharmacy  – a good leaflet designer should be able to help establish a look & feel in a leaflet which could be rolled out across other marketing items for that Pharmacy.

husbands-pharmacy-shop-front-design-signage-leaflet-design-layout-chemist-flyer-ideas-london-nhs-health-cheap-printing

Husbands Pharmacy is positioned as an upmarket Pharmacy in an affluent part of London and therefore their shop signage consisting of a lot of black was designed to help it stand out and appeal to more affluent customers. (Note the identity was created before I designed the leaflets)

Pharmacy leaflet flyer design ideas layout cheap printing london stylish

For Husbands Pharmacy it was therefore imperative that the various leaflet designs had a consistent design style throughout so customers would associate them with the actual Pharmacy itself

#2. Utilise visual hierarchies to promote key benefits and services

– A good bit of design work will take into consideration that most people who pick up a leaflet or flyer are time poor (aren’t we all!) therefore the design should consider hierarchies software information – what jumps out first to a reader (eg there should be a strong headline hook), it should also be immediately obvious to the leaflet viewer that this is a pharmacy leaflet – so imagery and logo can help immediately signify this in seconds. Once you have hooked a reader in – then go onto list key points about USP’s, services and benefits

pharmacy-leaflet-design-layout-ideas-carters-chemist-nhs-logo-flyer-printing

In this leaflet design for Carters Chemist the layout is broken up into visual chunks to make it easy for the eye to scan the leaflet and move from section to section. Various graphic devices (strong benefit-led headlines, icons and imagery) help the reader scan the leaflet for key services that will entice customers and finally strong and clear contact details are shown on both leaflet sides to make is very easy for a customer to take action and use the Pharmacies services.

 

#3. Promote services and benefits

– It’s worth emphasising that a leaflet give you the chance to promote all the reasons why someone should use your pharmacy – so think in terms of services, unique selling points and benefits. Try and think why someone should use your Pharmacy rather than another

#4. Keep text content to a minimum

– A leaflet with lots of text can seem overwhelming and therefore off-putting – so it’s best to reduce text to an absolute minimum, whilst keeping in all those reasons that customers should visit the pharmacy or chemist. Bullet point text is  aged way of getting to the point whilst listing lots of benefits and services

Pharmacy-leaflet-design-Carters-Chemist-London-Leaflet-Service-NHS-prescription-ordering-collecting-delivery-service

In this Pharmacy A5 leaflet design for Carters Chemist – text is kept to a minimum to ensure key services stand out

#5. Colour can provoke feelings in people – so choose wisely!

– It’s always important to brand a Pharmacy in the correct colour scheme. As the image you want to convey is one of trustworthiness, cleanliness and professionalism – you’ll find the best colours to use are blues, white, and possibly greens. Professions like Dentists also need to convey the same image.

#6. Make it easy for customers to find out more and find the location of the Pharmacy

– Every leaflet design should have an end result in mind – and more often than not it’s to call a number or visit a website. In the case of pharmacies, it’s also to find and visit the Pharmacy – so an address is paramount and a simplified map is also a good idea if leaflets are to be distributed far and wide. Also remember to include Opening Hours.

#7. Choose the correct leaflet size

– Finally It’s best to keep the leaflet size to a standard size to place easily in leaflet dispensers etc. Usually the leaflets I produce for Pharmacies are A5 leaflets (210mm x 148mm) , or DL sized leaflets (210mm x 99mm). If more information is needed to go in then I recommend a folded leaflet, such as a 6 page DL size leaflet is used (essentially an A4 piece of paper with 2 folds in to give 3 pages on 1 side and 3 on the reverse)

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Here are all the popular paper sizes for the Uk – Pharmacy leaflets tend to be A5 or DL (1/3 A4)

 

leaflet-formats-printing-folds-design

Here are many different kind so folded leaflet – the most popular and cost-effective folded leaflet for Pharmacies is the 4 page or 6 page letter.

Well I hope you have found that blog post on tips for Pharmacy leaflet useful. I have personally designed a lot of leaflets for Pharmacies and know exactly what works to appeal to customers, head over to www.leafletguru.co.uk if you would like to find out more about my leaflet design & print service.

 

Blog post by Stuart Hodgson – The Leaflet Design Guru

“Quality leaflet/flyer design is an investment, not a cost – because a well designed leaflet will generate more business and interest for you” Stuart Hodgson

With over 15+ years commercial graphic design experience – I have designed a lot of leaflets/flyers in that time and won some awards, and a lot of my graphic design services are now specifically for the design and print of leaflets/flyers. This is largely due to the success of my web-site over at www.leafletguru.co.uk (check it out after reading this post to see my full creative leaflet design portfolio and get some creative inspiration).

I tend to get a lot of repeat customers now, which for me is very satisfying as I guess that implies that I provide a great leaflet/flyer design service and proves that I know a thing or two about designing a quality leaflet that stands out from the crowd and gets the results and creates the impact my clients need. I therefore thought I would share some of the knowledge I have gained in this specialised area in my blog to help in the understanding of how to create a great looking, engaging and effective leaflet/flyer that gets great results.

If you are interested in using my leaflet design services then pay a visit to my website at www.leafletguru.co.uk to see the quality of my work – or email me straight away at hello@stuart-hodgson.com

#6 Tips for creating leaflet designs to appeal to children

I’ve designed quite a few leaflets in my time for a variety of audiences and its always fun when I have designed leaflets to appeal to a younger age range as it lets you be more creative and fun and bold.

It’s absolutely key when designing any leaflet to firstly understand the audience you are designing for and what will appeal to them in terms of visual styling and tone of voice. As you can imagine, designing a leaflet for, say a Dentist, is very different to designing a leaflet to promote a children’s event

Top tips for designing leaflets aimed towards children & schools:

easter-christmas-fairprimary-school-leaflet-design1

#1. Utilise bold and impactful fonts and typography to catch attention.

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5 reasons leaflets are still important in the digital age to promote your business or service

We live in a highly digitised marketing world and a lot of marketing spend now goes on online marketing channels such as websites, web-banners, Pay-per-click advertising on google etc, social media, email, the list goes on….

Leaflets can be considered a more traditional form of marketing, and perhaps by some a less important form of marketing – however that is definitely not the case, and leaflets or flyers should still play a very important part of the marketing mix to promote your business or service, and below are 5 reasons why leaflets are still very important in marketing and should not be neglected:

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5 dentist leaflet / flyer design examples for inspiration

I’ve had quite a few Dental Practice clients use my leaflet design and print services now as they know how it’s important to use a designer that is experienced in the sector and who can also help with other design & marketing tasks.

Below are 5 examples of my dentist leaflet designs which show the importance of brand identity:

 

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A vibrant and visually appealing leaflet for Dental Smiles promoting an orthodontic offer.

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5 creative & professional business letterhead examples

Letterhead stationery designs that will promote a professional image for your company

This blog is usually focussed around leaflets and those are one of the best ways in the print medium to sell or promote your business/service.

However, as well as focussing on the marketing of your business to attract customers, do not under-estimate the importance of printed business stationery like letterheads & business cards to also promote the right image to your customers which from a design point of view help to continually promote the professionalism of your business.

With that being said – here are 5 examples of creative and professional business stationery such as letterheads (and business cards).

1. Marketing Wand – letterhead design. Simple, bold and distinctive colour (design & print).

marketing-wand-letterhead-design-printing-stationery-company-business-cards-bizcard-sample-examples-letter-heading-head-habitat

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5 creative leaflet / flyer design layout ideas

Designing a great looking leaflet or flyer that stands out from the crows takes some creative imagination, especially if you want to move away from a bog-standard leaflet template based approach and look at creative layouts. A lot of businesses these days use leaflet templates to try and save  a bit of money, but what that means is that leaflets and flyers can look the same – as everyone is using the same templates!

Anyhow here are 5 creative leaflet design ideas which have a different approach and might help you think outside the box when it comes to designing a leaflet!

#1 – Be simple

naturally-beautiful-spa-leaflet-health-beauty-vintage-flyer-design-print

A leaflet doesn’t have to consist of a rainbow of colours – sometimes a limited colour palette and simple graphics can help a leaflet really stand out

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