I’ve designed a lot of leaflets for various industries over the years, and one industry I specialise in as the Leaflet Guru is designing leaflets and marketing materials for Dentists & Dental Practices all over the UK. I think to work in this area – you need a really good understanding of the Dental industry and need to understand that there is a certain image/message that needs to be conveyed for all Dentists.
So below are my 5 tips on designing effective leaflets & marketing materials for Dentists:
Teeth, teeth, teeth! First and foremost all dental flyers must immediately convey nice teeth! It may sound obvious – but everyone who goes to a dentist aspires to have better teeth – so imagery is key here in getting across the professionalism of a dental practice. I’m told by my client , Bourbon Street Dental Care, that this leaflet was very effective in getting new customers.
I have designed a lot of leaflets and other pieces of marketing collateral, such as brochures, for the health & beauty industry, and specifically a lot of design work for Spa’s and Hotels. Below is a small sample of my work, which may provide some creative inspiration for some of your leaflets!
Bliss Kiss: Leaflet design for a luxury health & beauty spa. The project also included other marketing & design work such as logo design, branding, brochures, business cards & posters