I’ve designed quite a few leaflets in my time for a variety of audiences and its always fun when I have designed leaflets to appeal to a younger age range as it lets you be more creative and fun and bold.
It’s absolutely key when designing any leaflet to firstly understand the audience you are designing for and what will appeal to them in terms of visual styling and tone of voice. As you can imagine, designing a leaflet for, say a Dentist, is very different to designing a leaflet to promote a children’s event
Top tips for designing leaflets aimed towards children & schools:
We live in a highly digitised marketing world and a lot of marketing spend now goes on online marketing channels such as websites, web-banners, Pay-per-click advertising on google etc, social media, email, the list goes on….
Leaflets can be considered a more traditional form of marketing, and perhaps by some a less important form of marketing – however that is definitely not the case, and leaflets or flyers should still play a very important part of the marketing mix to promote your business or service, and below are 5 reasons why leaflets are still very important in marketing and should not be neglected:
I’ve have designed a lot of leaflets for dentists and they come to me because they know it’s important to use a designer that is experienced in the dental industry and who can also help apply their brand identity and key messaging to other related design, print & marketing tasks.
5 creative examples of my dentist leaflet designs which show the importance of brand identity:
1. N6 dental Practice, Highgate, London