How to create leaflets for Pharmacies & Chemists that generate interest and extra customers:
#1. Ensure a strong brand identity and consistent logo usage
– A professional pharmacy should have a logo which is their main identifier in a crowded market place. The pharmacy logo should help to convey the right message in itself (clean, professional, health orientated). It is vital that the brand or logo is used consistently across all marketing materials such as leaflets and websites and also ‘In-Pharmacy’ items such as signage and posters etc This will help customers recognise the Pharmacy brand across multiple formats. Therefore the leaflet should follow this brand – or if limited marketing collateral has been produce – a god leaflet designer should be able to help establish a look & feel which could be rolled out across other items.
#2. Utilise visual hierarchies to promote key benefits and services
– A good bit of design work will take into consideration that most people who pick up a leaflet or flyer are time poor (aren’t we all!) therefore the design should consider hierarchies software information – what jumps out first to a reader (eg there should be a strong headline hook), it should also be immediately obvious to the leaflet viewer that this is a pharmacy leaflet – so imagery and logo can help immediately signify this in seconds. Once you have hooked a reader in – then go onto list key points about USP’s, services and benefits
#3. Promote services and benefits
– It’s worth emphasising that a leaflet give you the chance to promote all the reasons why someone should use your pharmacy – so think in terms of services, unique selling points and benefits. Try and think why someone should use your Pharmacy rather than another
#4. Keep text content to a minimum
– A leaflet with lots of text can seem overwhelming and therefore off-putting – so it’s best to reduce text to an absolute minimum, whilst keeping in all those reasons that customers should visit the pharmacy or chemist. Bullet point text is aged way of getting to the point whilst listing lots of benefits and services
#5. Colour can provoke feelings in people – so choose wisely!
– It’s always important to brand a Pharmacy in the correct colour scheme. As the image you want to convey is one of trustworthiness, cleanliness and professionalism – you’ll find the best colours to use are blues, white, and possibly greens. Professions like Dentists also need to convey the same image.
#6. Make it easy for customers to find out more and find the location of the Pharmacy
– Every leaflet design should have an end result in mind – and more often than not it’s to call a number or visit a website. In the case of pharmacies, it’s also to find and visit the Pharmacy – so an address is paramount and a simplified map is also a good idea if leaflets are to be distributed far and wide. Also remember to include Opening Hours.
#7. Choose the correct leaflet size
– Finally It’s best to keep the leaflet size to a standard size to place easily in leaflet dispensers etc. Usually the leaflets I produce for Pharmacies are A5 leaflets (210mm x 148mm) , or DL sized leaflets (210mm x 100mm). If more information is needed to go in then I recommend a 6 page DL size leaflet is used (essentially an A4 piece of paper with 2 folds in to give 3 page son 1 side and 3 on the reverse)
Blog post by Stuart Hodgson – The Leaflet Design Guru
“Quality leaflet/flyer design is an investment, not a cost – because a well designed leaflet will generate more business and interest for you” Stuart Hodgson
With over 15+ years commercial graphic design experience – I have designed a lot of leaflets/flyers in that time and won some awards, and a lot of my graphic design services are now specifically for the design and print of leaflets/flyers. This is largely due to the success of my web-site over at www.leafletguru.co.uk (check it out after reading this post to see my full creative leaflet design portfolio and get some creative inspiration).
I tend to get a lot of repeat customers now, which for me is very satisfying as I guess that implies that I provide a great leaflet/flyer design service and proves that I know a thing or two about designing a quality leaflet that stands out from the crowd and gets the results and creates the impact my clients need. I therefore thought I would share some of the knowledge I have gained in this specialised area in my blog to help in the understanding of how to create a great looking, engaging and effective leaflet/flyer that gets great results.
If you are interested in using my leaflet design services then pay a visit to my website at www.leafletguru.co.uk to see the quality of my work – or email me straight away at firstname.lastname@example.org