AIDA is a popular acronym used in marketing and advertising that describes a common list of events that may occur when a consumer engages with some marketing collateral. My personal spin on it uses 3 A’s.
Below is the detail behind my effective AAAIDA Leaflet Marketing Formula, which delivers results for my clients every time.
• identify your Audience
• understand your audience (& their motivators)
• know the best way to reach them (Channels: leaflets, ads, email etc)
• attract attention of identified audience (hook):
– headline, offer, imagery, design style, tone
• raise awarness of your brand
& what you have to offer (USP)
• develop interest & build confidence in what you
have to say (via text & imagery)
– advantages, benefits, features, evidence(authority)
• convince customer that they want and desire the
product or service and that it will satisfy their
needs (psychological & physical needs)
(happiness, save money, status, knowledge..etc) (TEXT & IMAGERY)
• encourage and clearly provide the means for viewer to take action (click web, email, call, social)
I have been using the above formula to great success for many years and I hope it gives you more insight into creating effective leaflets/flyers.
Blog post by Stuart Hodgson – The Leaflet Design Guru
“Quality leaflet/flyer design is an investment, not a cost – because a well designed leaflet will generate more business and interest for you” Stuart Hodgson
With over 15+ years commercial graphic design experience – I have designed a lot of leaflets/flyers in that time and won some awards, and a lot of my graphic design services are now specifically for the design and print of leaflets/flyers. This is largely due to the success of my web-site over at www.leafletguru.co.uk (check it out after reading this post to see my full creative leaflet design portfolio and get some creative inspiration).
I tend to get a lot of repeat customers now, which for me is very satisfying as I guess that implies that I provide a great leaflet/flyer design service and proves that I know a thing or two about designing a quality leaflet that stands out from the crowd and gets the results and creates the impact my clients need. I therefore thought I would share some of the knowledge I have gained in this specialised area in my blog to help in the understanding of how to create a great looking, engaging and effective leaflet/flyer that gets great results.
If you are interested in using my leaflet design services then pay a visit to my website at www.leafletguru.co.uk to see the quality of my work – or email me straight away at firstname.lastname@example.org