AAAIDA – My proven leaflet design marketing formula

AIDA is a popular acronym used in marketing and advertising that describes a common list of events that may occur when a consumer engages with some marketing collateral. My personal spin on it uses 3 A’s.


AAAIDA is the formula I use when designing leaflets/flyers and other succinct marketing collateral like emails, landing pages and advertisements for online or in print.

Below is the detail behind my effective AAAIDA Leaflet Marketing Formula, which delivers results for my clients every time.


• identify your Audience
• understand your audience (& their motivators)
• know the best way to reach them (Channels: leaflets, ads, email etc)


• attract attention of identified audience (hook):
– headline, offer, imagery, design style, tone


• raise awarness of your brand
& what you have to offer (USP)


• develop interest & build confidence in what you
have to say (via text & imagery)
– advantages, benefits, features, evidence(authority)


• convince customer that they want and desire the
product or service and that it will satisfy their
needs (psychological & physical needs)
(happiness, save money, status, knowledge..etc) (TEXT & IMAGERY)


• encourage and clearly provide the means for viewer to take action (click web, email, call, social)


I have been using the above formula to great success for many years and I hope it gives you more insight into creating effective leaflets/flyers.



Blog post by Stuart Hodgson – The Leaflet Design Guru

“Quality leaflet/flyer design is an investment, not a cost – because a well designed leaflet will generate more business and interest for you” Stuart Hodgson

With over 15+ years commercial graphic design experience – I have designed a lot of leaflets/flyers in that time and won some awards, and a lot of my graphic design services are now specifically for the design and print of leaflets/flyers. This is largely due to the success of my web-site over at (check it out after reading this post to see my full creative leaflet design portfolio and get some creative inspiration).

I tend to get a lot of repeat customers now, which for me is very satisfying as I guess that implies that I provide a great leaflet/flyer design service and proves that I know a thing or two about designing a quality leaflet that stands out from the crowd and gets the results and creates the impact my clients need. I therefore thought I would share some of the knowledge I have gained in this specialised area in my blog to help in the understanding of how to create a great looking, engaging and effective leaflet/flyer that gets great results.

If you are interested in using my leaflet design services then pay a visit to my website at to see the quality of my work – or email me straight away at


If you need a leaflet designing and printing then check out first!




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