What’s the difference between a flyer and a leaflet?

I design a lot of leaflets/flyers – and I often get asked – what is the difference between a flyer & a leaflet? So in this blog post I would like to provide a brief overview of what the difference is between a leaflet and a flyer.

This is what i would call a leaflet - a sample of my leaflet/flyer design and print services

This is what I would call a leaflet – whilst incorporating best practice design principles in the same way as a flyer – the content is much heavier than a flyer

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Top 10 must-read leaflet / flyer design tips from a pro

With over 15+ years commercial graphic design experience – I have designed a lot of leaflets/flyers in that time and won some awards, and a lot of my graphic design services are now specifically for the design and print of leaflets/flyers. This is largely due to the success of my web-site over at www.leafletguru.co.uk (shameful plug! But check it out after reading this post to get some creative inspiration and see my creative leaflet design portfolio).

I tend to get a lot of repeat customers now, which for me is very satisfying as I guess that proves that I provide a great leaflet/flyer design service and shows that I know a thing or two about designing a quality leaflet that stands out from the crowd and gets the results and creates the impact my clients need! I therefore thought I would share some of the expertise that I have gained in this specialised area to help others in the understanding of how to create a great looking, engaging, effective leaflet/flyer. So here are my Top 10 Tips!

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