What’s the difference between a flyer and a leaflet?

I design a lot of leaflets/flyers – and I often get asked – what is the difference between a flyer & a leaflet? So in this blog post I would like to provide a brief overview of what the difference is between a leaflet and a flyer.

This is what i would call a leaflet - a sample of my leaflet/flyer design and print services

This is what I would call a leaflet – whilst incorporating best practice design principles in the same way as a flyer – the content is much heavier than a flyer

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Top 10 must-read leaflet / flyer design tips from a pro

With over 15+ years commercial graphic design experience – I have designed a lot of leaflets/flyers in that time and won some awards, and a lot of my graphic design services are now specifically for the design and print of leaflets/flyers. This is largely due to the success of my web-site over at www.leafletguru.co.uk (shameful plug! But check it out after reading this post to get some creative inspiration and see my creative leaflet design portfolio).

I tend to get a lot of repeat customers now, which for me is very satisfying as I guess that proves that I provide a great leaflet/flyer design service and shows that I know a thing or two about designing a quality leaflet that stands out from the crowd and gets the results and creates the impact my clients need! I therefore thought I would share some of the expertise that I have gained in this specialised area to help others in the understanding of how to create a great looking, engaging, effective leaflet/flyer. So here are my Top 10 Tips!

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Leaflet sizes, fold options and printing formats

There are many different kinds of leaflet page size formats that you can use for your leaflet designs. What leaflet size you go for depends on how you plan to distribute or display your leaflet and how much content you have really and what space you need to most effectively communicate your leaflet content. The most common leaflet sizes in the UK are based on the standard ‘A’ series, so A6, A5, A4 etc etc and also the DL size (1/3 A4) .

My most popular leaflet size is the A5 format (and usually double-sided to make the most of both sides) The A5 leaflet works well to either hand-out in person, post through a letterbox or display in a dispenser. For clients who need more space I recommend a 4 page A5 leaflet which is basically an A4 leaflet folded in half. See below for the specific dimensions of all popular paper sizes and in particular the popular leaflet sizes of A5, A6 and Dl (1/3 A4) :

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Creative poster designs and inspirational quotes

A major component of any well designed leaflet is the use of appropriate typography to communicate your message in text. Take a look at these poster design examples that use typography to communicate inspirational quotes about life and happiness in a variety of ways.

limited colour palette and strong typography

limited colour palette and strong typography

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Creative christening Invite designs & thank you cards for wedding & baby

This blog is mainly about leaflet design and leaflet design tips. However a well-designed invitation or thank you card shares many similar good design principles to follow and must also look appealing. Below are some of the best examples I have found of invites and thank you cards for weddings, christenings, baptisms and birthday parties.

Christening invite design

Christening invite design for boy

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