I’ve designed quite a few leaflets in my time for a variety of audiences and its always fun when I have designed leaflets to appeal to a younger age range as it lets you be more creative and fun and bold.
It’s absolutely key when designing any leaflet to firstly understand the audience you are designing for and what will appeal to them in terms of visual styling and tone of voice. As you can imagine, designing a leaflet for, say a Dentist, is very different to designing a leaflet to promote a children’s event
Top tips for designing leaflets aimed towards children & schools:
#1. Utilise bold and impactful fonts and typography to catch attention.
We live in a highly digitised marketing world and a lot of marketing spend now goes on online marketing channels such as websites, web-banners, Pay-per-click advertising on google etc, social media, email, the list goes on….
Leaflets can be considered a more traditional form of marketing, and perhaps by some a less important form of marketing – however that is definitely not the case, and leaflets or flyers should still play a very important part of the marketing mix to promote your business or service, and below are 5 reasons why leaflets are still very important in marketing and should not be neglected:
I’ve have designed a lot of leaflets for dentists and they come to me because they know it’s important to use a designer that is experienced in the dental industry and who can also help apply their brand identity and key messaging to other related design, print & marketing tasks.
7 creative examples of my dentist leaflet designs which show the importance of brand identity:
Dentist leaflet design 1:
N6 dental Practice, Highgate, London
N6 Dental was a brand new dental practice and they came to me to develop a visual identity for a leaflet which could be rolled out across other leaflets and in business cards and appointment cards. As you can see the look & feel I developed compliments the logo very and uses similar fonts & colour schemes to maintain a consistent brand identity. This leaflet itself has simple messaging to make new patients aware of this dentist, with clear contact info and information about the practice. Imagery helps to give the leaflet instant appeal and immediately signify the this is a professional dentist.
Dentist leaflet design 2:
Dental Smiles Dental Practice
Leaflet design 1: Dental Smiles wanted a vibrant, colourful and visually appealing leaflet.
Letterhead stationery designs that will promote a professional image for your company
This blog is usually focussed around leaflets and those are one of the best ways in the print medium to sell or promote your business/service.
However, as well as focussing on the marketing of your business to attract customers, do not under-estimate the importance of printed business stationery like letterheads & business cards to also promote the right image to your customers which from a design point of view help to continually promote the professionalism of your business.
With that being said – here are 5 examples of creative and professional business stationery such as letterheads (and business cards).
Designing a great looking leaflet or flyer that stands out from the crowd takes some creative imagination, especially if you want to move away from a bog-standard leaflet template based approach and look at creative layouts. A lot of businesses these days use leaflet templates to try and save a bit of money, but what that means is that leaflets and flyers can look the same – as everyone is using the same templates!
Anyhow here are 5 creative leaflet design ideas which have a different approach and might help you think outside the box when it comes to designing a leaflet!
#1 – Be simple
A leaflet doesn’t have to consist of a rainbow of colours – sometimes a limited colour palette and simple graphics can help a leaflet really stand out
A pamphlet is another name for a leaflet or flyer, or even a booklet that doesn’t have any binding. Like a flyer, a pamphlet can be just a single piece of paper, with a design printed on a single side or double-sided, or it can be folded in half or in thirds. Typical pamphlet sizes are A4, A5 or A6 and these can be folded.
Even in the digital age a pamphlet is a really effective way of promoting a business or service, and indeed because a lot of marketing tends to be done online these days – when you are given a pamphlet/leaflet/flyer in person, one lands through your letterbox, or you see one on display – the pamphlet design can really capture your attention and make you want to read it.
If you haven’t read this blog, take the time to have a read of some posts which will share some design and print tips that will really help your pamphlet design stand out from the crowd. You will even find some of the best creative design samples to inspire your pamphlet design, and a few are below!
Most people when referring to a pamphlet want a folded leaflet of some sort. In the example above – it’s an A4 piece of paper folded into thirds, which effectively gives you 6 pages and lots of room to promote your business or service.
The design style, or ‘look & feel’ of your flyers is what really helps your flyer create visual impact and make potential customers pick it up. You can have an amazing business, service or product to promote, and your text content may be crafted to perfection – but if your flyer doesn’t look great from a stylistic point of view – then not many potential customers are going to pick it up and actually read your leaflet!
Below you can see some creative samples of leaflet / flyer designs which have a strong sense of visual impact and utilise strong colours, bold graphics, distinctive styles and strong typography/fonts. The style of a flyer should be tailored to your target audience, and their are quite a few different styles below – but each one is designed to quickly get attention and make people want to pick it up and read.
Bold graphics, fonts and vibrant colour can create impactful leaflet / flyer designs. This leaflet is for a soulful music event.
So below are my 5 tips on designing effective leaflets & marketing materials for Dentists:
Teeth, teeth, teeth! First and foremost all dental flyers must immediately convey nice teeth! It may sound obvious – but everyone who goes to a dentist aspires to have better teeth – so imagery is key here in getting across the professionalism of a dental practice. I’m told by my client , Bourbon Street Dental Care, that this leaflet was very effective in getting new customers.
AIDA is a popular acronym used in marketing and advertising that describes a common list of events that may occur when a consumer engages with some marketing collateral. My personal spin on it uses 3 A’s.
AAAIDA is the formula I use when designing leaflets/flyers and other succinct marketing collateral like emails, landing pages and advertisements for online or in print.