I’ve designed a lot of leaflets for various industries over the years, and one industry I specialise in as the Leaflet Guru is designing leaflets and marketing materials for Dentists & Dental Practices all over the UK. I think to work in this area – you need a really good understanding of the Dental industry and need to understand that there is a certain image/message that needs to be conveyed for all Dentists.
So below are my 5 tips on designing effective leaflets & marketing materials for Dentists:
Teeth, teeth, teeth! First and foremost all dental flyers must immediately convey nice teeth! It may sound obvious – but everyone who goes to a dentist aspires to have better teeth – so imagery is key here in getting across the professionalism of a dental practice. I’m told by my client , Bourbon Street Dental Care, that this leaflet was very effective in getting new customers.
AIDA is a popular acronym used in marketing and advertising that describes a common list of events that may occur when a consumer engages with some marketing collateral. My personal spin on it uses 3 A’s.
AAAIDA is the formula I use when designing leaflets/flyers and other succinct marketing collateral like emails, landing pages and advertisements for online or in print.
I design a lot of leaflets/flyers – and I often get asked – what is the difference between a flyer & a leaflet? So in this blog post I would like to provide a brief overview of what the difference is between a leaflet and a flyer.
This is what I would call a leaflet – whilst incorporating best practice design principles in the same way as a flyer – the content is much heavier than a flyer
With over 15+ years commercial graphic design experience – I have designed a lot of leaflets/flyers in that time and won some awards, and a lot of my graphic design services are now specifically for the design and print of leaflets/flyers. This is largely due to the success of my web-site over at www.leafletguru.co.uk (shameful plug! But check it out after reading this post to get some creative inspiration and see my creative leaflet design portfolio).
I tend to get a lot of repeat customers now, which for me is very satisfying as I guess that proves that I provide a great leaflet/flyer design service and shows that I know a thing or two about designing a quality leaflet that stands out from the crowd and gets the results and creates the impact my clients need! I therefore thought I would share some of the expertise that I have gained in this specialised area to help others in the understanding of how to create a great looking, engaging, effective leaflet/flyer. So here are my Top 10 Tips!
I have designed a lot of leaflets and other pieces of marketing collateral, such as brochures, for the health & beauty industry, and specifically a lot of design work for Spa’s and Hotels. Below is a small sample of my work, which may provide some creative inspiration for some of your leaflets!
Bliss Kiss: Leaflet design for a luxury health & beauty spa. The project also included other marketing & design work such as logo design, branding, brochures, business cards & posters
There are many different kinds of leaflet page size formats that you can use for your leaflet designs. What leaflet size you go for depends on how you plan to distribute or display your leaflet and how much content you have really and what space you need to most effectively communicate your leaflet content. The most common leaflet sizes in the UK are based on the standard ‘A’ series, so A6, A5, A4 etc etc and also the DL size (1/3 A4) .
My most popular leaflet size is the A5 format (and usually double-sided to make the most of both sides) The A5 leaflet works well to either hand-out in person, post through a letterbox or display in a dispenser. For clients who need more space I recommend a 4 page A5 leaflet which is basically an A4 leaflet folded in half. See below for the specific dimensions of all popular paper sizes and in particular the popular leaflet sizes of A5, A6 and Dl (1/3 A4) :
A major component of any well designed leaflet is the use of appropriate typography to communicate your message in text. Take a look at these poster design examples that use typography to communicate inspirational quotes about life and happiness in a variety of ways.
limited colour palette and strong typography