We live in a highly digitised marketing world and a lot of marketing spend now goes on online marketing channels such as websites, web-banners, Pay-per-click advertising on google etc, social media, email, the list goes on….
Leaflets can be considered a more traditional form of marketing, and perhaps by some a less important form of marketing – however that is definitely not the case, and leaflets or flyers should still play a very important part of the marketing mix to promote your business or service, and below are 5 reasons why leaflets are still very important in marketing and should not be neglected:
With over 15+ years commercial graphic design experience – I have designed a lot of leaflets/flyers in that time and won some awards, and a lot of my graphic design services are now specifically for the design and print of leaflets/flyers. This is largely due to the success of my web-site over at www.leafletguru.co.uk (shameful plug! But check it out after reading this post to get some creative inspiration and see my creative leaflet design portfolio).
I tend to get a lot of repeat customers now, which for me is very satisfying as I guess that proves that I provide a great leaflet/flyer design service and shows that I know a thing or two about designing a quality leaflet that stands out from the crowd and gets the results and creates the impact my clients need! I therefore thought I would share some of the expertise that I have gained in this specialised area to help others in the understanding of how to create a great looking, engaging, effective leaflet/flyer. So here are my Top 10 Tips!
There are many different kinds of leaflet page size formats that you can use for your leaflet designs. What leaflet size you go for depends on how you plan to distribute or display your leaflet and how much content you have really and what space you need to most effectively communicate your leaflet content. The most common leaflet sizes in the UK are based on the standard ‘A’ series, so A6, A5, A4 etc etc and also the DL size (1/3 A4) .
My most popular leaflet size is the A5 format (and usually double-sided to make the most of both sides) The A5 leaflet works well to either hand-out in person, post through a letterbox or display in a dispenser. For clients who need more space I recommend a 4 page A5 leaflet which is basically an A4 leaflet folded in half. See below for the specific dimensions of all popular paper sizes and in particular the popular leaflet sizes of A5, A6 and Dl (1/3 A4) :