I’ve designed quite a few leaflets in my time for a variety of audiences and its always fun when I have designed leaflets to appeal to a younger age range as it lets you be more creative and fun and bold.
It’s absolutely key when designing any leaflet to firstly understand the audience you are designing for and what will appeal to them in terms of visual styling and tone of voice. As you can imagine, designing a leaflet for, say a Dentist, is very different to designing a leaflet to promote a children’s event
Top tips for designing leaflets aimed towards children & schools:
#1. Utilise bold and impactful fonts and typography to catch attention.
#2. A distinctive and creative illustrative style and graphics can really help to capture children imagination.
#3. Be creative with layouts by introducing dynamic elements such as diagonals which distinguish creative leaflets from more corporate style leaflets which tend to be boxy with a focus son horizontal and vertical line only.
#4. Bold colours along with childlike illustrations can really fuel children’s imagination.
#5. Be fun – there are no rigid rules to follow when designing for children audiences
#6. Illustrations are much more engaging to children than photographic images – so take inspiration from things like Children cartoons for your illustrations!
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Blog post by Stuart Hodgson – The Leaflet Design Guru
“Quality leaflet/flyer design is an investment, not a cost – because a well designed leaflet will generate more business and interest for you” Stuart Hodgson
With over 15+ years commercial graphic design experience – I have designed a lot of leaflets/flyers in that time and won some awards, and a lot of my graphic design services are now specifically for the design and print of leaflets/flyers. This is largely due to the success of my web-site over at www.leafletguru.co.uk (check it out after reading this post to see my full creative leaflet design portfolio and get some creative inspiration).
I tend to get a lot of repeat customers now, which for me is very satisfying as I guess that implies that I provide a great leaflet/flyer design service and proves that I know a thing or two about designing a quality leaflet that stands out from the crowd and gets the results and creates the impact my clients need. I therefore thought I would share some of the knowledge I have gained in this specialised area in my blog to help in the understanding of how to create a great looking, engaging and effective leaflet/flyer that gets great results.
If you are interested in using my leaflet design services then pay a visit to my website at www.leafletguru.co.uk to see the quality of my work – or email me straight away at hello@stuart-hodgson.com
The Leaflet Guru: Design & print tips 