5 creative leaflet / flyer design layout ideas

Designing a great looking leaflet or flyer that stands out from the crows takes some creative imagination, especially if you want to move away from a bog-standard leaflet template based approach and look at creative layouts. A lot of businesses these days use leaflet templates to try and save  a bit of money, but what that means is that leaflets and flyers can look the same – as everyone is using the same templates!

Anyhow here are 5 creative leaflet design ideas which have a different approach and might help you think outside the box when it comes to designing a leaflet!

#1 – Be simple

naturally-beautiful-spa-leaflet-health-beauty-vintage-flyer-design-print

A leaflet doesn’t have to consist of a rainbow of colours – sometimes a limited colour palette and simple graphics can help a leaflet really stand out

#2 Be dynamic

corporatept-fitness-training-gym-leaflet-design-personal-trainer

Flyers usually have different areas of content – but that doesn’t mean you have to stick to horizontal and vertical lines to divide up different sections of a flyer – angular lines and shapes can add a bit of dynamism to a flyer design

#3 Be bold

personal-training-leaflet-design-print-health-fitness-gym-trainer-flyer-ideas

Bold colour and fonts can really help a leaflet stand out if that is the appropriate message you want to convey

#4 Be iconic

cintra-language-translation-business-leaflet-design

One way to entice the eye of your flyer reader is to use graphic icons to represent information

 

#5 Be different

Leaflet Design Tips

There should be no layout formula really for a flyer – it all depends on the brief and what you are trying to communicate as well as what audience your are trying to appeal too. So a flyer should always be different as every brief, client and audience is different. Don’t be afraid to think differently to make your flyer stand out from the crowd.

 

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Blog post by Stuart Hodgson – The Leaflet Design Guru

“Quality leaflet/flyer design is an investment, not a cost – because a well designed leaflet will generate more business and interest for you” Stuart Hodgson

With over 15+ years commercial graphic design experience – I have designed a lot of leaflets/flyers in that time and won some awards, and a lot of my graphic design services are now specifically for the design and print of leaflets/flyers. This is largely due to the success of my web-site over at www.leafletguru.co.uk (check it out after reading this post to see my full creative leaflet design portfolio and get some creative inspiration).

I tend to get a lot of repeat customers now, which for me is very satisfying as I guess that implies that I provide a great leaflet/flyer design service and proves that I know a thing or two about designing a quality leaflet that stands out from the crowd and gets the results and creates the impact my clients need. I therefore thought I would share some of the knowledge I have gained in this specialised area in my blog to help in the understanding of how to create a great looking, engaging and effective leaflet/flyer that gets great results.

If you are interested in using my leaflet design services then pay a visit to my website at www.leafletguru.co.uk to see the quality of my work – or email me straight away at hello@stuart-hodgson.com

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