A pamphlet is another name for a leaflet or flyer, or even a booklet that doesn’t have any binding. Like a flyer, a pamphlet can be just a single piece of paper, with a design printed on a single side or double-sided, or it can be folded in half or in thirds. Typical pamphlet sizes are A4, A5 or A6 and these can be folded.
Even in the digital age a pamphlet is a really effective way of promoting a business or service, and indeed because a lot of marketing tends to be done online these days – when you are given a pamphlet/leaflet/flyer in person, one lands through your letterbox, or you see one on display – the pamphlet design can really capture your attention and make you want to read it.
If you haven’t read this blog, take the time to have a read of some posts which will share some design and print tips that will really help your pamphlet design stand out from the crowd. You will even find some of the best creative design samples to inspire your pamphlet design, and a few are below!
Most people when referring to a pamphlet want a folded leaflet of some sort. In the example above – it’s an A4 piece of paper folded into thirds, which effectively gives you 6 pages and lots of room to promote your business or service.
In this stylish pamphlet design example, it’s again A4 in total size, but is folded once to give four a5 size pages. In the design sample above you can see the front (A5) cover on the right and back cover on the left.
Lastly, this pamphlet design is your typical flyer leaflet. Its A5 in size, and printed on both sides for maximum coverage. I’d always recommend printing on both sides as you get twice the area for not much more cost and also you get twice as many chances to capture someones attention!
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Blog post by Stuart Hodgson – The Leaflet Design Guru
“Quality leaflet/flyer design is an investment, not a cost – because a well designed leaflet will generate more business and interest for you” Stuart Hodgson
With over 15+ years commercial graphic design experience – I have designed a lot of leaflets/flyers in that time and won some awards, and a lot of my graphic design services are now specifically for the design and print of leaflets/flyers. This is largely due to the success of my web-site over at www.leafletguru.co.uk (check it out after reading this post to see my full creative leaflet design portfolio and get some creative inspiration).
I tend to get a lot of repeat customers now, which for me is very satisfying as I guess that implies that I provide a great leaflet/flyer design service and proves that I know a thing or two about designing a quality leaflet that stands out from the crowd and gets the results and creates the impact my clients need. I therefore thought I would share some of the knowledge I have gained in this specialised area in my blog to help in the understanding of how to create a great looking, engaging and effective leaflet/flyer that gets great results.
If you are interested in using my leaflet design services then pay a visit to my website at www.leafletguru.co.uk to see the quality of my work – or email me straight away at hello@stuart-hodgson.com
The Leaflet Guru: Design & print tips 